Is Loyalty Still About Loyalty? Olivier Martinet on Loyalty Personality Quiz

When you've worked with dozens of brands to shape loyalty strategies from the ground up, you start to see the bigger picture and maybe even ask some tougher questions.

In this episode of The Loyalty Personality Quiz, our PR specialist, Michał Ostasz, sits down with Olivier Martinet, CEO of Posidonia Consulting, to explore what really matters in today’s loyalty landscape. With deep roots in customer engagement and data strategy, Olivier brings a perspective that’s both grounded and future-focused.

From the types of rewards that catch his eye to how he sees loyalty programs evolving in a data-driven world, Olivier reminds us that loyalty is more than just perks. It’s also a purpose.

🎬 Watch the 2-minute video to discover which loyalty personality fits this big-picture thinker and why he believes the real power of loyalty lies in what you do with it.