



Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.

There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.

The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.







29 Jan 2026
In this episode of Let’s Talk Loyalty & Loyalty TV, Charlie Hills is joined by Polly Jones, Group Head of Digital & Loyalty at ODEON Cinemas Group, to explore how cinema loyalty is evolving in a digital-first, data-driven world.

27 Jan 2026
If you want retention that actually sticks (we’re talking high CLV, not just churn-and-burn), you need to start building communities and make people want to attend your party. Here is how you turn your loyalty strategy from a boring corporate mixer into the legendary dinner party everyone talks about.

22 Jan 2026
In this episode of Let’s Talk Loyalty & Loyalty TV, Charlie Hills is joined by Jakub and Jonathan from the Global and UK Shell Go+ teams to explore how one of the world’s most recognisable brands is redefining loyalty in fuel and convenience retail.
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